As a result of the collaboration between Humanz technology and Fox, influencers' marketing activity could be measured and tracked transparently and measurably. Moreover, The partnership with FOX group yielded exceptional results as we transformed the landscape of online consumer purchasing. 

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The Humanz Pixel, a one-of-a-kind attribution solution, allows commerce sites to monitor and measure sales activities in real time and to understand whether buyers were exposed to influencers' content. Instead, purchase directly through the link uploaded by the influencer. In addition, the technology allows content creators to encode their product links and receive real-time information about their sales data, thereby becoming salespeople who are rewarded by sales (affiliation) rather than a fixed price model.

 

Using Humanz technology, this strategic influencer selection approach has led to a substantial increase in sales. We take great pride in our partnership with the FOX Group and eagerly anticipate further impactful collaborations in the future.